Amazon Saudi Arabia × Webedia Arabia
Redefining luxury through authentic storytelling. A premium beauty launch experience crafted for the modern Saudi woman.
Explore the Vision
Amazon Saudi Arabia is launching its Premium Beauty store, sourced directly from the brands you love. Follow our influencer partners for exclusive teasers and join us live at Riyadh Park for our official launch event.
Authentic beauty is finally here.
A harmonized content approach across Instagram, Snapchat, and TikTok — each tailored to its native audience while maintaining a unified brand voice.
High-res, magazine-style portraits focusing on skin texture and the interplay of light and gold accents. Designed for long-term feed aesthetic and aspirational discovery.
Raw, intimate morning routines that showcase products as the first step in a luxury day. Focused on authenticity and “behind the glow” moments that feel unfiltered.
Cinematic, high-production value transitions emphasizing immediate and long-term glow. Highlighting the “Radiance from Within” concept with trend-native formats.
Every great story unfolds in acts. Our campaign builds anticipation, delivers the experience, and sustains the moment.
Influencers produce teaser videos, ordering beauty products from Amazon.sa, sharing first-look reviews, and announcing the launch event scheduled for the 27th — with swipe-up links driving audiences to the landing page.
Influencers attend the event at Riyadh Park providing complete social media coverage, capturing key moments, brand activations, and the energy of the launch in real time.
Within 48 hours, influencers post recap videos to maintain momentum — reminding audiences that Amazon Saudi Arabia is their destination for premium beauty products.
Carefully selected creators who embody authenticity, refined beauty, and genuine connection with the modern Saudi woman.
A prominent Saudi Arabian digital creator based in Riyadh, known for her engaging, multi-category content. Her aesthetic aligns naturally with brands positioned around authenticity, refined beauty, and emotional connection.
Design, interior styling, and curated aesthetics through creative vision. Builds familiarity and strong recall with an engaged Snapchat audience.
A beauty and lifestyle creator whose storytelling thrives on immediacy and authenticity. High-frequency visibility within a highly engaged, mobile-first audience.
Lifestyle, aesthetic touches, and fashion in an effortless way. Through real-time storytelling, she weaves brands naturally into everyday life.
Lifestyle and beauty content built on spontaneity, honesty, and everyday realism. Captures beauty and self-care in an unpolished yet intentional way.
Lifestyle and beauty creator whose strength lies in spontaneous, real-time storytelling. A platform-native approach ideal for genuine engagement and habitual visibility.
Lifestyle, fashion, and beauty creator balancing polished glamour with everyday authenticity. Builds trust through approachability while maintaining a premium look and feel.
Projected performance across all seven influencer partnerships.
| Influencers | 7 |
| Reels / TikTok Videos | 2 |
| Story Sets | 14 |
| Story Breakdown | 1 Teaser + 1 On-Ground per influencer |
| Total Budget | $50,000 |
Inclusive of VAT
A complete end-to-end influencer campaign spanning teaser content creation, full on-ground event coverage at Riyadh Park, and post-event recap videos. This investment covers talent fees, content production, and platform-native distribution across Instagram, Snapchat, and TikTok — delivering an estimated 1.7 million total views across all channels.
Editorial Coverage
A dedicated editorial platform celebrating the modern Saudi woman — curating content across beauty, lifestyle, and cultural storytelling with over 13 million engaged users.
Bringing together Unseen and Yasmina, we create a platform that celebrates the voice of the modern Saudi woman — curating content across fashion, beauty, lifestyle, and personal growth. Rooted in self-expression and cultural pride.
Our platform will deliver full editorial coverage of Amazon.sa's Premium Beauty launch, capturing the scale, storytelling, and premium nature of the experience through high-impact visual content and interviews.
The coverage is designed to amplify the campaign's objectives while positioning Amazon Premium Beauty as a new destination for elevated beauty in Saudi Arabia.
A dynamic hero Reel will be produced and published across our social platforms, designed to showcase the best moments of the activation while maintaining a premium editorial tone.
| Deliverables | Description | Qty | Distribution | KPIs |
|---|---|---|---|---|
| Unseen by Yasmina | ||||
| Social Media: Unseen Vertical Video creation | 1 x vertical Video creation and posting on Unseen's TT, and IG account | 1 | UNSEEN IG, TT |
Up to 500K Views |
| Social Media: Stories | 1 x IG story | 3 | UNSEEN IG |
Up to 80K Views |
| TOTAL | Up to 580K Views |
|||
Amazon Saudi Arabia × Webedia Arabia